Client Overview
CJ Stafford Construction is a growing construction company looking to expand its client base and build a more predictable pipeline of new business.
Challenge
CJ Stafford needed a way to generate new project leads outside of word-of-mouth referrals, along with a website that could support and legitimize their outbound efforts.
Our Approach
We launched Phase 1 of a structured outbound campaign alongside a full website rebuild:
- Outbound Lead Generation: Targeting decision-makers likely to need construction services
- Phase 1 Campaign Execution: Running a focused 6-week outreach cycle to test messaging and market response
- Website Rebuild: Designing a new site to showcase CJ Stafford's work, credibility, and services
Results
- Timeframe: 6 weeks (Phase 1)
- Leads Generated: 25 leads
- Impact: New leads added directly to CJ Stafford's revenue pipeline
- Website: Newly built site now supporting ongoing outreach and credibility
Key Takeaways
- Even a short Phase 1 cycle can produce meaningful, revenue-driving leads
- Outbound works well for construction when paired with a credible web presence
- Early-stage results set the foundation for scaling outbound in future phases
Conclusion
In just six weeks, CJ Stafford Construction added 25 new leads to their pipeline and revenue cycle — with a rebuilt website now reinforcing every outbound touchpoint. Phase 1 proved the channel works, setting the stage for continued scaling.
Website: https://cjstaffordconstruction.com/
Case Study: CJ Stafford Construction - Building a New Revenue Pipeline Through Outbound